Search Engine Optimization

Search Engine Optimization Is the process or technique to improving the visibility of website in search engine including Google, Bing, Yahoo etc. It is the process to getting a traffic on website through natural or organic search result in search engine.

SEO techniques are classified into three categories:-

1.White hat :- It mean through a genuine way to seo it will take more time but this way is genuine and search engine understand genuine way.

2.Gray Hat :- Is the combination of both white hat and black hat . But it would be good if you use only white hat for better result.

3.Black Hat :- It means through illegal way most of chance search engine block website from their result

Two type of SEO Optimization Way:-

1.ON PAGE :-
It mean work done on website through coding. on-page optimization include actual HTML code, meta description,keyword,html tag h1,to h6,image alt tag,site content.There are some example of on page submission:-

Meta Tag:-In on page optimization meta tag is very useful.Meta tag is use to describe webpage keyword,description etc. Meta tags can have a larger impact on SEO and your website than you may think.Here are some example of meta tag

Meta Tag 

Title Tag:- Title tag is very useful tag in seo This is because when a search engine spider crawls a site, the first thing it looks at is the title of website

Heading Tag :-Heading tag(H1) is most useful tag in on page, because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking.

Image Alt Tag :-If you want your website image appear in Google search engine result you need image SEO That's why image tag is so important

URL Structure:-if you want search engine friendly website your website structure should be accurate.URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence.

For example:-"67439" this type of url structure are not seo friendly this type of url structure are SEO friendly.

Keyword Density:-keyword density mean how many percent keyword or phrase appears on a web page compared to the total number of words on the webpage. However, try not to excessively repeat and overuse keywords just for search engine robots. It can hurt your site and being banned from search engines.To avoid this, try to keep your keyword density to roughly 2-5%.

2. OFF PAGE :-It mean work done off site mean link building on other high PR Website to increase your website result in search engine. Off page SEO include- Social Bookmarking, Directory Submission, Article Submission,Local Listings, Search Engine Submission, Forum Postings,Blogging,Link Exchange,Link Baiting,Cross-Linking, Local Listings & Yellow Pages, Press Release Promotion, Classifieds Submission,PPC Ad Campaign, Document Sharing, Answers, Video Promotions, Photo Sharing, Blog commenting, Google Webmaster tool , Google Analytic .